- Juice Bars and Smoothie places are the best (Jamba Juice, Robex, lots of independent places, Whole foods in SRQ has a pretty nice juice bar...) they take fresh ingredients, add healthy "boosts" to your specifications (protein powder, multi vitamin, etc) and blend it for you with ice and milk or whatever. Totally yummy, and lots of healthy stuff (probably a lot of sugar and calories too, but it feels healthy, and that's what matters to me), however at $4-6 per smoothie, this is not economically sound as a daily drink.
- Non-juice bar blended smoothies are pretty much a scam. You can get these at fast-food places and school cafeterias. Basically they take sweetened fruit concentrate syrup and mix it up with crushed ice, resulting in a sort of fruit slurpee. These are refreshing in a pinch, but too sweet to really feel at all healthy or natural. And I'm sure the sugar content is through the roof.
- Bottled juice smoothies are actually better than one might think (not quite as fancy as fresh-blended juice bar smoothies, but much nicer than the fast-food variety) and are widely available. Grocery stores, 7-11s, gas stations, pretty much any place that sells individually bottles drinks sells bottled smoothies. The three brands that dominate the market are Odwalla, Naked Juice, and Bolthouse Farms.
My mission today is to examine the third option. Each brand has its strengths and weaknesses (Bolthouse Farms coffeemocha protein shake, while not really a smoothie, is the tastiest protein beverage around) but I thought I'd pick one type of smoothie and compare across all three labels. I've chosen the green smoothie because I love it, it's the health-food-iest of the bunch, and because I think often people are needlessly frightened by the color. I will award up to 10 points for taste, 5 points for nutritious content, and 5 points for package design.
- Odwalla "Original Superfood" - Despite the dark green color, probably from the 2000 mg of spirulina, this has a very traditional smoothie taste, with a little bit of a bite. With the primary ingredients being apple, peach, mango, strawberry and banana you're sort of overwhelmed by the fruity-ness of it, while the green stuff, wheat and barley grass, sprouts and jerusalem artichoke, not to mention the spirulina, tries to slip by undetected. The resulting flavor is complex, perhaps too complex. The fruits and the greens feel like separate elements that never quite come together to form one flavor pallette. It's not like it tastes bad, but it's not my favorite. And while those green ingredients sound pretty impressive, when you check the nutrition info, it doesn't add up to as much as you might think (20% of your recommended daily intake of Vitamin C, 20% Iodine, 8% Iron, 2% Calcium). I'm hesitant to harsh on the packaging because the Odwalla look is such a big part of the bottled juice industry, but while I like the bright colors and swirly cartoon graphics, I wonder if people who come to this drink as adults might think it looks to juvenile, and that's already kind of a problem for juice... Points awarded: Taste- 7, Health- 2, Design- 3; Total 12/20
- Bolthouse Farms "Green Goodness"- Definitely has a very earthy taste. Boasting 1500mg of spirulina, as well as chlorella, green tea, broccoli, spinach, barley and wheat grass, bluegreen algae, echinacea, garlic, and a bunch of other healthy stuff, Bolthouse Farms does not hide its greens under a bushel. The apple, banana, kiwi and pineapple work with, rather than against their darker counter parts, but do nothing to shield the drinker from what's going on; this is good for you, and you know it. The taste is still better than a non-green juice drinker might expect, but only by a little. The vitamin content is fantastic (over %100 daily value for Vitamin A, Vitamin C, Zinc and Magnese) and you feel good after drinking it. The packaging is age neutral, equally appealing to organic-happy moms, and old ladies in farm houses, but the over-all appearance is very subdued and doesn't call attention to itself. I also find it difficult to imagine a man buying or drinking from this container. Points awarded: Taste- 4, Health- 5, Design- 2; Total 11/20
- Naked Juice "Green Machine" - I love this drink. In the interest of full disclosure you should know that when I'm not doing taste tests for my blog, "Green Machine" is the only green smoothie I buy. The taste is so satisfying, you feel like kiwi and bluegreen algae were made for each other. The fruits and the greens come together to form one yummy, healthy whole, with no pond-like after taste. The ingredients stack up pretty much like the other two (but with slightly less Spirulina, no jerusalem artichoke, and added ginger and parsley), and the vitamin/mineral content pretty much splits the difference between odwalla and bolthouse. Appearance-wise, it's hard to look past a word like "naked" when you see it on a juice bottle, and if you pick it up and take a closer look you'll find an easy to read list of the fruits and "boosts" in the mix, as well as a cute little dialogue about how weird it looks as compared to how good it tastes. And even though young-ish ladies probably make up most of the smoothie buying market, nothing about this bottle is particularly feminine or childlike. Points Awarded: Taste-10, Health- 3, Design- 5; Total 18/20!!!
I hope everyone found this informative, because I am now so sloshy with green juice that I'm likely to sprout leaves any second. If anybody questions my methodology based on the fact that this was a one person study, and only confirmed that my favorite was the best... well, you can get your own blog and do your own juice tasting. Or just send me some feedback, and let me know your green smoothie thoughts; I love a good beverage debate!
Happy juicing!